"lets focus on what WE CAN DO & not on what we can't"
the brand
the brand mascot
F I R E F L Y
Fireflies are symbolic of self illumination in darkness. making them unique and special. They have faith in the power of the inner will. The Able Company intends to nurture and tap this power which will allow the ‘fireflies’ to shine. This process of pursuing dreams should be natural, free-flowing, and jovial.
Inner Power
+
Inspiration
+
Empathy
+
Reward
=
the brand
the brand mascot
F I R E F L Y
Fireflies are symbolic of self illumination in darkness. making them unique and special. They have faith in the power of the inner will. The Able Company intends to nurture and tap this power which will allow the ‘fireflies’ to shine. This process of pursuing dreams should be natural, free-flowing, and jovial.
Inner Power
+
Inspiration
+
Empathy
+
Reward
=
E M B R A C E
E M P O W E R
We believe that just like a firefly, every individual is a unique masterpiece and when this uniqueness is embraced everyday along with its flaws and limitations, we realise that these aspects neither define nor limit our potential to lead a joyful & meaningful life. We are the choices we make everyday.
At The Able Company, we provide solutions that empower individuals to regain their independence & confidence through a range of meticulously designed assistive products & services that are simple & economical yet impactful to help the fireflies among us to experience inner power with joy & love.
E V E R Y D A Y
We believe that just like a firefly, every individual is a unique masterpiece and when this uniqueness is embraced everyday along with its flaws and limitations, we realise that these aspects neither define nor limit our potential to lead a joyful & meaningful life. We are the choices we make everyday.
E M P O W E R
At The Able Company, we provide solutions that empower individuals to regain their independence & confidence through a range of meticulously designed assistive products & services that are simple & economical yet impactful to help the fireflies among us to experience inner power with joy & love.
